Oral-B Marketing Campaign
One of the leading oral care brands globally, trusted by millions of customers and widely recommended by dental professionals.
Context
I worked on P&G Oral Care for multiple years and creating many digital campaigns for various media forms such as Times Square Billboards, Hulu Advertisements, Instagram Stories, Gifs, Snapchat Games, and more.
The Emails
To better understand how content structure and visual hierarchy impact engagement, a series of A/B tests were conducted across Oral-B email campaigns using the CRM platform (the same one as the Tide portfolio page mentioned). Variations explored included a quiz experience, simplified messaging, and scannable list-based content. These tests evaluated performance across open rates, click-through rates, and conversions. Results showed that reducing cognitive load and presenting information in more digestible formats improved engagement, while structured, guided experiences helped users make decisions more confidently. This work informed ongoing optimization of layout, calls-to-action, and messaging strategy to better align with user behavior.
The Strategy
I worked in collaboration with Facebook/Instagram NYC, P&G, and Disney to test various ads in format of story carousel, newsfeed, and more for the launch of Oral-B Toy Story and Star Wars products.
Hulu Advertisement
A campaign for junior and teen themed brushes from Oral-B. These ads tested copy variations, speed, content order, and music across various platforms such as Hulu, Facebook, Instagram, and more.
Not Just a Pretty Brush Campaign